Social Media

Gorilla glue girl and leveraging your audience

Gorilla glue girl and leveraging your audience
How one woman turned a terrible ordeal into a business venture? Tessica Brown, Gorilla Glue Girl launches new haircare products.

Everybody knows Tessica Brown as the Gorilla Glue Girl, after applying the Gorilla Glue adhesive on her hair, causing her a great deal of pain and suffering that were all for public display.

@im_d_ollady

Stiff where????? Ma hair 🤬🤬

♬ original sound - Tessica Brown

Earlier in February this year, Tessica posted the above Tiktok video that went viral changing her life forever. Every other news outlet covered it. Even Saturday Night Live covered her story.

People on the Internet did what people on the Internet do, they were mean. They were vicious. What also happened is that she ended up gaining a lot of new followers, putting her at 1.4m followers on TikTok.

Ms. Brown managed to amass an audience of 1.4m who know her as the Gorilla Glue Girl. She has a captive audience and a brand identity. All she needed to do was act on it, which is precisely what she did.

It's not clear if Dr Michael Obeg is involved in her project, but he performed the procedure to remove the Gorilla Glue from her head.

About the Author
M
Mo Elzubeir

Founder & CEO

Related Articles

Building Walls in the Public Square: X's Location Feature Unmasks the Global Information War
Social Media
Building Walls in the Public Square: X's Location Feature Unmasks the Global Information War

X's new location feature exposed foreign operatives, MAGA grifters, and Iranian propagandists. The global town …

Nov 26, 2025 • 9 min read
Reddit social listening 101: your complete guide
Social Media
Reddit social listening 101: your complete guide

Reddit is where real conversations happen. With millions of active users across thousands of dedicated …

Nov 16, 2025 • 11 min read
Twitter/X Social Listening 101: Your Complete Guide
Social Media
Twitter/X Social Listening 101: Your Complete Guide

Twitter/X offers a wide array of marketing options, but can only be optimized if we're …

Nov 01, 2025 • 7 min read
Table of Contents
Stay Updated

Get weekly insights on social media monitoring and crisis management.

Ready to Monitor Your Brand?

Start tracking mentions, managing crises, and protecting your reputation with Socialhose.