Crisis Alert: Catch negative sentiment before it goes viral
Social Media Intelligence for PR

Protect and Enhance Your Brand Reputation

Need a better understanding of your reputation's strengths and weaknesses?

X
LinkedIn
Instagram
TikTok
Facebook
Reddit
Real-Time Instant Mention Alerts
AI-Powered Sentiment Analysis
Start Monitoring
Social Media Monitoring Dashboard

Why Social Media Monitoring is Critical for PR

Stories break on social first. By the time it hits traditional media, you're already behind.

6
Social Platforms
Where your audience actually is
24/7
Real-Time Monitoring
Never miss a mention
Instant
Crisis Alerts
Before it escalates
AI
Sentiment Analysis
Understands context & tone

Features for the PR Professional

Crisis Alerts

Get instant notifications for potential PR issues, to keep ahead of any emerging narrative.

Time saving analytics

Our analytics does all the heavy-lifting for you, so you don’t have to sift through massive volumes of data. Let our AI do the work so you can plan and execute, instead of compiling reports.

Advanced Dashboards

Organize and share valuable findings. Our advanced dashboards can be shared with members of your team or sent in Newsletters to your stakeholders to help them see the impact of your brand.

Real-Time Sentiment Tracking

15%
Negative
25%
Neutral
60%
Positive
Pro Tip: Sentiment scores range from -1.0 (negative) to +1.0 (positive) using industry-standard VADER + AI enrichment

AI-Powered Content Intelligence

Beyond basic VADER sentiment scoring, we extract emotions, intent, and context that help you craft the right response.

Emotion Detection
Identifies 8 core emotions (joy, anger, fear, sadness, surprise, disgust, trust, anticipation) with primary and secondary intensity scoring. Know exactly how your audience feels.
Intent Classification
Automatically categorizes author intent: complaint, praise, question, informational, or promotional. Prioritize which mentions need immediate attention.
Location & Context Inference
Extracts geographic locations, infers country context, and identifies language. Critical for regional crisis management and localized response strategies.
  • Entity Extraction: People, organizations, brands, products automatically tagged
  • Context-Aware: Understands sarcasm, cultural nuance, and platform norms
  • Trend Tracking: Monitor emotion and intent shifts over time
  • Quality Scoring: Filters spam, low-quality content, and irrelevant mentions

Stakeholder Communication Made Easy

Keep executives, clients, and team members informed with automated, filtered alerts

Mailing List Management

Built for PR teams who need to keep multiple stakeholders informed without overwhelming them

1
Create Targeted Lists

Set up lists with custom content filters (keywords, sentiment, platforms) and choose delivery schedules (instant, hourly, daily, weekly).

2
Invite Stakeholders

Add executives, clients, or team members with a simple email invitation. Track who's active and engagement metrics.

3
Automated Distribution

Alerts go out automatically based on your filters. Crisis alerts bypass schedules for immediate delivery.

4
Track & Optimize

See delivery rates and engagement. Adjust filters and frequency based on stakeholder feedback.

Mailing Lists Dashboard
Use Case: Set up a "Crisis Alert" list for executives with negative sentiment filter + instant delivery, and a "Weekly Digest" for stakeholders with all mentions + custom schedule.

Where Conversations Actually Happen

We monitor the platforms where your audience is talking about your brand

X
Real-time conversations
LinkedIn
Professional networks
Instagram
Visual storytelling
TikTok
Viral content
Facebook
Community discussions
Reddit
Niche communities
Why We Focus on Social Media

Traditional media monitoring is important, but in 2025, stories break on social first. By the time CNN picks it up, you're already in damage control mode.

Our platform is built specifically for social media intelligence - where you can actually influence the narrative before it spreads.

PR Professional Reviews

Socialhose helped us manage a potential crisis by alerting us within minutes of the first mention.

James Wilson
, PR Agency

Don't Wait Until It's a Crisis

Start monitoring now. Catch issues early. Protect your reputation 24/7.

5-Minute Setup

Create campaigns, add keywords, go live

Real-Time Protection

Instant alerts when sentiment shifts

Team Collaboration

Invite stakeholders, share insights

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