Social Media

Our Story

Our Story
In the heart of Dubai, in 2005, a spark was lit and a company born to make sense of the cacophony of news, print, broadcast, and digital chatter. Mediastow, an award‑winning media monitoring, analysis, and evaluation agency, set the bar high in the Middle East by helping brands grasp what mattered most and navigate the ever‑shifting media landscape with clarity and confidence.

Fast forward to today: the world has gone social, and conversations now ripple across platforms in real time. Enter Socialhose, a natural evolution of that original vision. Designed for the digital era, Socialhose combines powerful social listening, global media monitoring, sentiment analysis, and campaign insights; offered in a scalable, self‑serve format that empowers brands of every size to act fast and stay relevant.

What began as a regional powerhouse has transformed into a global, agile platform, rooted in the same commitment to intelligence, authenticity, and partnership. At both Mediastow and Socialhose, it’s the same mission guiding us: to help you listen smarter, act faster, and tell your story with real impact.

When I launched Mediastow in Dubai, the vision was simple: bring order to the overwhelming flood of information that brands faced every day. Back then, it was newspapers, TV, radio, and early digital outlets. We built a team that believed in precision, trust, and the power of context. That approach helped Mediastow grow into a recognized leader in media monitoring across the Middle East, serving governments, enterprises, and innovators who needed clear answers in a noisy world.

As the media landscape shifted, I saw a new challenge forming. Social platforms were rewriting the rules of influence, and traditional monitoring was no longer enough. Brands needed real time insights into conversations happening globally. They needed tools that could not only track mentions but also weigh sentiment, flag risks, and surface opportunities. That realization planted the seed for Socialhose, a platform designed to move faster, scale smarter, and empower users directly.

Today Socialhose represents more than just a sequel to Mediastow. It is the continuation of a mission that started nearly two decades ago: helping organizations understand how they are seen and heard. Built for a digital first world, Socialhose gives businesses the ability to listen, analyze, and act without delay. It is a tool shaped by experience and driven by the belief that better listening leads to better decisions.

About the Author
M
Mo Elzubeir

Founder & CEO

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