Crisis Alert: Catch negative sentiment before it goes viral
Social Media Intelligence for PR

Protect and Enhance Your Brand Reputation

Need a better understanding of your reputation's strengths and weaknesses?

Twitter/X
LinkedIn
Instagram
TikTok
Facebook
Reddit
Real-Time Instant Mention Alerts
AI-Powered Sentiment Analysis
Social Media Monitoring Dashboard

Why Social Media Monitoring is Critical for PR

Stories break on social first. By the time it hits traditional media, you're already behind.

6
Social Platforms
Where your audience actually is
24/7
Real-Time Monitoring
Never miss a mention
Instant
Crisis Alerts
Before it escalates
AI
Sentiment Analysis
Understands context & tone

Features for the PR Professional

Every feature designed around how PR professionals actually work

Real-Time Social Listening

Monitor conversations across 6 major social platforms. Keyword tracking with Boolean operators, hashtag monitoring, and @mention alerts.

  • Multi-platform keyword tracking
  • Hashtag & @mention monitoring
  • Instant updates
  • Custom search operators

Deep Sentiment Analysis

AI sentiment analysis using VADER baseline + deep content enrichment. Understands context, sarcasm, and emotional nuance.

  • Enriched deep analysis
  • Entity extraction (people, organizations, locations)
  • Context-aware emotion detection
  • Sentiment trend tracking

Crisis Detection System

Anomaly detection catches volume spikes, sentiment shifts, and emerging issues before they escalate. Get early warning alerts.

  • Automatic anomaly detection
  • Sentiment shift alerts
  • Volume spike monitoring
  • Escalation tracking

Stakeholder Mailing Lists

Create targeted distribution lists with custom filters. Send instant alerts, daily digests, or crisis updates to executives and stakeholders.

  • Customizable alert templates
  • Flexible scheduling (instant/digest)
  • Sentiment-based filtering
  • Member management & tracking

Team Collaboration

Organization-based access with role permissions. Perfect for PR agencies managing multiple clients or in-house teams with stakeholders.

  • Organization workspaces
  • Role-based permissions
  • Team-based campaign access
  • Shared dashboards

Analytics & Reporting

Real-time dashboards with engagement metrics, sentiment trends, and platform breakdowns. Prove ROI to stakeholders with data.

  • Real-time WebSocket dashboards
  • Engagement metrics tracking
  • Custom date range analysis
  • Export & reporting tools

Real-Time Sentiment Tracking

15%
Negative
25%
Neutral
60%
Positive
Pro Tip: Sentiment scores range from -1.0 (negative) to +1.0 (positive) using industry-standard VADER + AI enrichment

AI-Powered Content Intelligence

Beyond basic VADER sentiment scoring, we extract emotions, intent, and context that help you craft the right response.

Emotion Detection
Identifies 8 core emotions (joy, anger, fear, sadness, surprise, disgust, trust, anticipation) with primary and secondary intensity scoring. Know exactly how your audience feels.
Intent Classification
Automatically categorizes author intent: complaint, praise, question, informational, or promotional. Prioritize which mentions need immediate attention.
Location & Context Inference
Extracts geographic locations, infers country context, and identifies language. Critical for regional crisis management and localized response strategies.
  • Entity Extraction: People, organizations, brands, products automatically tagged
  • Context-Aware: Understands sarcasm, cultural nuance, and platform norms
  • Trend Tracking: Monitor emotion and intent shifts over time
  • Quality Scoring: Filters spam, low-quality content, and irrelevant mentions

Stakeholder Communication Made Easy

Keep executives, clients, and team members informed with automated, filtered alerts

Mailing List Management

Built for PR teams who need to keep multiple stakeholders informed without overwhelming them

1
Create Targeted Lists

Set up lists with custom content filters (keywords, sentiment, platforms) and choose delivery schedules (instant, hourly, daily, weekly).

2
Invite Stakeholders

Add executives, clients, or team members with a simple email invitation. Track who's active and engagement metrics.

3
Automated Distribution

Alerts go out automatically based on your filters. Crisis alerts bypass schedules for immediate delivery.

4
Track & Optimize

See delivery rates and engagement. Adjust filters and frequency based on stakeholder feedback.

Mailing Lists Dashboard
Use Case: Set up a "Crisis Alert" list for executives with negative sentiment filter + instant delivery, and a "Weekly Digest" for stakeholders with all mentions + custom schedule.

Where Conversations Actually Happen

We monitor the platforms where your audience is talking about your brand

Twitter/X
Real-time conversations
LinkedIn
Professional networks
Instagram
Visual storytelling
TikTok
Viral content
Facebook
Community discussions
Reddit
Niche communities
Why We Focus on Social Media

Traditional media monitoring is important, but in 2025, stories break on social first. By the time CNN picks it up, you're already in damage control mode.

Our platform is built specifically for social media intelligence - where you can actually influence the narrative before it spreads.

Trusted by PR Professionals

Real feedback from PR teams using SOCIALHOSE daily

The real-time social listening caught a brewing issue on Twitter 4 hours before our media team even knew about it. We had a response ready before any journalists started calling. The sentiment tracking helped us measure our comeback.

Rachel Stevens
Rachel Stevens
PR Director, Tech Company

Managing 12 client accounts, the mailing lists feature is a game-changer. Each client gets customized alerts for their keywords with sentiment filters. Executives love the instant crisis notifications. Retention is up 40%.

Lisa Chen
Lisa Chen
Founder, PR Agency

The AI sentiment analysis actually understands sarcasm and context. We've caught several "compliments" that were actually complaints. The two-tier system means we get instant alerts but also deep analysis when we need it.

Michael Rodriguez
Michael Rodriguez
Communications Manager

Don't Wait Until It's a Crisis

Start monitoring now. Catch issues early. Protect your reputation 24/7.

5-Minute Setup

Create campaigns, add keywords, go live

Real-Time Protection

Instant alerts when sentiment shifts

Team Collaboration

Invite stakeholders, share insights

No credit card required | Full feature access | Cancel anytime