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Expert insights, industry trends, and actionable strategies for social media monitoring and crisis management.

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Waving the rainbow flag in consumer segmentation
Consumer & Audience Insights
Waving the rainbow flag in consumer segmentation

We take a look at the history of consumer segmentation from the early 1920's to-date and the evolution of the …

411 Mar 23, 2025 Read More
Does your social media strategy have a panic button?
Crisis Management
Does your social media strategy have a panic button?

You've done your research and set your goals, and started executing a stellar social media strategy, but do you have …

508 Jan 27, 2025 Read More
What is social media monitoring and why is it important?
Media Monitoring
What is social media monitoring and why is it important?

Social media monitoring is'the process of listening out for social media conversations that are relevant to your brand, in real-time.

476 Jan 15, 2025 Read More
5 signs it's time to upgrade from free to paid media monitoring
Social Listening
5 signs it's time to upgrade from free to paid media monitoring

It's always hard to know when you need to start media monitoring. We take a look at the signs to …

391 Jan 04, 2025 Read More
Getting started with social media listening for your dental practice
Guide
Getting started with social media listening for your dental practice

How can you get started with social media listening for your dental practice? How do you know when you need …

446 Jan 03, 2025 Read More
Can social listening help you find leads: conversation to conversion
Social Listening
Can social listening help you find leads: conversation to conversion

Your social media leads will try to learn about you as you study them. Differentiate your brand by finding out …

483 Dec 23, 2024 Read More
Why social listening is better than doing surveys?
Social Media
Why social listening is better than doing surveys?

Social listening can be a cost effective market research tool, sometimes even replacing the need for expensive suveys.

346 Nov 23, 2024 Read More
Do you know your menu conversion rate?
Analytics
Do you know your menu conversion rate?

The restaurant tech ecosystem treats restaurants as second-class citizens. They look down on restaurant owners as unsophisticated simpletons that don't …

337 Jul 26, 2024 Read More
Our Story
Social Media
Our Story

In the heart of Dubai, in 2005, a spark was lit and a company born to make sense of the …

226 Sep 01, 2020 Read More

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